Marty Cooke

Marty joined Rapp in September of 2011 to help complete its transition to a fully integrated brand shop. His major accounts include Humana, Pfizer, Toyota, Ted-X Harlem and Pointy Snout Caviar. He is particularly proud of a documentary series on counterfeit Viagra for Pfizer that runs on YouTube and a very successful fund-raising drive for Witness.

Before Rapp, Marty spent 10 years as Chief Creative Officer of SS+K, a non-traditional boutique agency based in lower Manhattan. At SS+K, Marty led the creative team that handled the youth market for Barack Obama’s election campaign. Under his creative leadership, SS+K also played a major role in the LIVESTRONG yellow wristband phenomenon for the Lance Armstrong Foundation, produced a seminal Big Urban Game for Qwest cellphones, launched Delta Airlines out of bankruptcy and invented the first interactive cinema game.

Prior to that, Marty earned the distinction of being the only person to serve as creative director of 3 Chiat/Day offices. (New York, London and Toronto) During his 9 years at Chiat/Day, he created Fruitopia for the Coca-Cola Company and the seminal but controversial ‘Reeboks Let U.B.U.’ campaign. Beside Chiat/Day, Marty has done time at other creative advertising agencies including M&C Saatchi, DDB and Scali McCabe Sloves.

A copywriter by trade, Marty served on the board of the One Club for a number of years and is one of the few American copywriters featured in the recently published ‘Copy Book, How Advertising’s Best Writers Write Their Advertising.’