2011 Sponsors

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Jason Seiken

Jason Seiken

Senior Vice President, PBS Interactive

@jseiken

Jason oversees PBS’ award-winning new media services, including pbs.org, pbskids.org, pbskidsgo.org, and the PBS mobile products, such as PBS for the iPad. He also is responsible for revenue from new media and from worldwide DVD distribution and download to own.

PBS during the past two years has become an industry leader in the new media space. In a little more than a year, the number of videos viewed on PBS Web sites rose from 2 million a month to 88 million a month. The PBS Kids sites are now the most popular children’s sites on the Web for viewing video, according to comScore. And PBS for the iPad became the #1 most popular free iPad app within 24 hours of launch.

In addition, PBS has introduced a number of industry firsts. PBS was the first site to integrate interactive games into television video (pbskidsgo.org). PBS was the first organization to debut a television program on Facebook and, a few months later, the first to debut a program on the iPad. Recently, PBS became the first organization to use augmented reality as an educational tool.

Before joining PBS, Jason was based in London, where he led content development for AOL’s businesses in the UK, France, and Germany as Vice President, Content and Programming for AOL Europe. In addition, Jason was the founding Executive Editor of washingtonpost.com, leading the team that created one of the premier newspaper Web sites in the world.

Association Partners

 

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2011 Steering Committee

SMITHGIFFORD (CHAIR)
Karen Riordan

DC AD CLUB
Carol Montoya, CAE

4A’S
Harley M. Griffiths

AMERICAN MARKETING ASSOCIATION - DC
Mike Gardner

AUGUST, LANG & HUSAK
Mike August

AUGUST, LANG & HUSAK
Chuck Husak

BLOOMBERG BUSINESSWEEK
Leslie MacCallum

COMCAST SPOTLIGHT
Amanda Sheehan

GOOGLE
Peter Greenberger

GRAFIK
Teddi Alyce Segal

HAGEN INC
Wendy Hagen

HUTZPAH OUTDOOR MEDIA
Mason Harris

JR COMMUNICATIONS
Julie Rosenthal

LM&O ADVERTISING
Sherri Green

LM&O ADVERTISING
Sarah Lieberman

MDB COMMUNICATIONS
Cary Hatch

MDB COMMUNICATIONS
Jodie Warren

NBC UNIVERSAL-WRC-TV
Pat Notley

NEW YORK TIMES
Karen List

PAPPAS GROUP
Allison Mataya

RP3 AGENCY
Nichole Paro

SENSIS ADVERTISING
Danny Allen

SMITHGIFFORD
Trisha Holman

URBAN IGLOO
Debbie Kaplan

VOICEMEDIA
Michael Mosko

W*USA-TV | GANNETT | CBS
Jim Roland

WASHINGTON BUSINESS JOURNAL
Martin Lewis

WHITE + PARTNERS
Barbara Wood

WILLIAMS WHITTLE
Rob Whittle