Fran Kelly
Vice Chairman, Arnold Worldwide
Fran believes in the power of big ideas intelligently executed and he is proud to have helped dozens of clients find their big idea over his 30 plus years in the business. Fran joined Arnold in 1994 as Chief Marketing Officer where he helped the agency shape its successful Brand Essence strategic and creative philosophy. In 1995 he helped develop the now famous “Driver’s wanted.” campaign for VW. Titleist, FootJoy, Ocean Spray, truth®, TAG, Jack Daniel’s, Royal Caribbean, Citizens Bank, Talbots, and Hershey’s are additional brand success stories he has been a part of at Arnold. Fran became President of Arnold in 2002, was named CEO in early 2006 and became Vice Chairman in 2010.
Fran is a graduate of Amherst College and The Harvard Business School. He is co-author of What They Really Teach You At The Harvard Business School (Warner Books 1985) and The Breakaway Brand (McGraw-Hill 2005). When not prowling the halls of Arnold or his clients, Fran is a passionate speaker on the art and value of brand building, an avid golfer, and the proud father of 24-year-old twins.
Association Partners
