Brent Hodgins
Managing Partner, Mirren Business Development
@MirrenBizDev
At 25, Brent moved into advertising after selling his event marketing firm. He has since worked for agencies that have included TBWA\Chiat\Day, Wieden + Kennedy, Leo Burnett and McCann-Erickson. Working his way up through account management, he has worked on McDonald's, Kellogg's, Johnson & Johnson, Bell Canada, Barnes & Noble and U.S. Trust.
It was at TBWA\Chiat\Day that he moved from account management into agency marketing and new business. There he launched a marketing group for the agency, to sit alongside new business and proactively focus on managing the agency's brand. Then at Wieden + Kennedy NY, he led the team's efforts to reengineer their business development practice and triple their win rate.
Now at Mirren Business Development, Brent plays a leading role in the firm's new business training and recruitment specialization for agencies. The goal: use the firm's innovative approach to position, pitch and prospect to help agencies close more business – quickly and efficiently. The Mirren team also produces The Mirren New Business Conference with Adweek. Brent established a unique partnership with Harvard Business School and Harvard Business Review to produce the Workspace/CMO Roundtable Series – an invitation-only CMO event series. Marketing chief participants have included BMW Mini, Toyota, Harley Davidson, Coca-Cola, PepsiCo, jetBlue, Citigroup, Merrill Lynch, Discover, Xbox, DuPont, Levis, P&G, among many others. Several of the leading search consultants have also participated.
Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools. He was also the chair of a New York young professionals organization tied to Fast Company magazine and was the key force in building it up to a membership of over fifteen hundred. He is on the board of advisors for the annual Harvard Business School Marketing Conference and has been recognized for his achievements with invitations to participate in the Summit for Emerging Visionaries and the State of the World Forum.
Association Partners
