Bill Borrelle
Chief Executive Officer, mcgarrybowen New York
@mcgarrybowen
A long-distance runner with eight NYC Marathons behind him, Bill knows the meaning of perseverance. And that’s what keeps our clients cheering. Because
Bill’s can-do spirit — along with his solid grasp of integrated communications strategy — results in through-the-line, breakthrough work that solve our clients’
biggest problems.
Bill leads the New York office of mcgarrybowen. After joining mcgarrybowen in February 2006, Bill has helped evolve an agency known for “big, organizing
ideas” into a powerhouse that delivers those ideas anywhere and everywhere customers are. Every day, Bill inspires all the disciplines within mcgarrybowen to see the world differently and to deliver smart solutions together. Prior to leading the office, he directly managed Chase Banking and Card Services businesses and redefined the Chase brand (“Chase What Matters”). He also led Verizon Wireless, where mcgarrybowen created a new category of smartphone, called Droid.
Bill began his career at Citibank, where he launched the Citibank Gold AAdvantage card and established his knowledge of customer loyalty development. Hitting his stride at Wunderman, a leading direct response agency, he led the entire Citibank relationship, from credit cards to insurance, along with managing Sears relationship marketing efforts and Disney. Just prior to joining mcgarrybowen, Bill managed direct, digital and sales force marketing efforts for the spin-off of American Express Financial Advisors to Ameriprise, as an SVP of the leading digital marketing firm, Digitas.
Bill is a native of Cherry Hill, New Jersey, is a graduate of Villanova University, and holds an MBA from The Wharton School of the University of Pennsylvania.
Association Partners
