Anthony Pappas
Founder, Pappas Group
As the founder of the Pappas Group, Anthony defines the overall creative direction for the company’s clients, most recently leading the rebranding initiatives of Rosetta Stone, Blackboard, Inc, Discovery Education, Network Solutions, and Destination DC.
Prior to starting Pappas Group in 2003, Anthony held the position of Senior Vice President/Executive Creative Director of Proxicom’s Brand & Experience Group from 1996-2003. During this tenure, he was responsible for leading, developing and executing creative strategy and interactive marketing/design initiatives for Proxicom’s global client roster.
His accomplishments at Proxicom included being appointed Executive Creative Director after the company was named “interactive agency of record” for Mazda North America; producing the interactive campaign for the launch of MCI’s national “IP Telephony over the Web” initiative; and leading the concept creation, identity development, information design and multimedia work for more than 50 Fortune 500 clients such as NIKE, General Electric, Timberland, Merrill Lynch, Mercedes-Benz Credit Corporation, Cole Haan, Liz Claiborne, PepsiCo, MCI, Marriott, Gap Inc, Intel, Microsoft, Marriott, Quikbook.com and the Intel Travel prototype.
Prior to Proxicom, Anthony spent seven years in the “traditional advertising arena,” working with organizations such as Saatchi & Saatchi and Grey Advertising. He also did extensive art direction work in film, television and commercial industries. Clients included: McDonalds, Pepsi, Mellow Yellow, Warner Bros (Batman).
During his years as a senior multimedia producer, Anthony developed interactive simulations and presentations. As an independent contractor to film production companies, Anthony designed and created sets, props and product displays for television shows, commercials, movies, and music videos.
Anthony earned a B.F.A. from the Long Island University in graphic design and a minor in advertising. He is a frequent speaker and keynote at design, branding and creative business conferences throughout the U.S. and beyond, having earned a longstanding reputation as a branding expert.
The work produced by Anthony and his team has earned numerous ADDY Awards, American Graphic Design Awards, Webbys, Rebrand 100 honors, and Print Magazine Interactive Awards.
Anthony’s column, entitled Branding - the bottom line, can be found monthly in the Washington Business Journal.
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