6:00 - 7:00 pm – Reception
7:15 - 8:30 pm - Domestic Premiere of the 2008 Cannes Advertising Festival Winners

Join us for the first domestic screening of the 2008 winners from the Cannes Advertising Festival! Jury judges will give an exclusive “behind the scenes” look at what the judges were thinking when they picked the winners, and what made these featured campaigns so special and award-winning. A reception at USA TODAY's headquarters kicks off the event, providing for both a networking opportunity as well as the entertainment of the winning advertising campaigns.

Presenters:
Cary Hatch, President and CEO, MDB Communications
Nancy Hill, President and CEO, AAAA
Craig Moon, President & Publisher, USA Today
Brett Wilson, Senior Vice President, Advertising, USA Today

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8:15 am – Registration opens at National Geographic

8:45-8:50 am – Welcome from Advertising Week DC 2008 Co-Chairs

Speakers: Cary Hatch, President and CEO of MDB Communications, and Michael Jack, President and General Manager of NBC Universal/WRC-TV

10:00-11:00 am – The Regeneration of the Volkswagen Brand

Tim Ellis will share the key strategies and secrets of success behind the building of a true pop iconic brand, Volkswagen. Ellis will explore how the brand has continually reinvented itself in America , bridging its past with its future, and delivering some of the most memorable campaigns in U.S. advertising history. Ellis will also share key media strategies and tactics for Volkswagen, revealing how the brand reaches today's increasingly fragmented audience. Finally, Mr. Ellis will give a behind-the-scenes view of the new launch campaign for Volkswagen's new minivan, Routan, scheduled to break in mid-September. How will Volkswagen enter the minivan category? It promises to be unlike any minivan advertising we've seen before.

Speaker: Tim Ellis, VP of Marketing, Volkswagen

National Geographic
1145 17th Street, NW
Washington, DC 20036

1:10-2:00 pm – Video.  It’s Not Just for TV Anymore!

In this fragmented media world, consumers have more options and control than ever before to consume media on their own terms. The idea of a family gathering around a television as their only media outlet is no longer realistic. And yet, sight, sound and motion are vital for marketers to successfully build and market their brands. Our panelists will talk about the evolution of video and its place in the changing media landscape and what this means for marketers today and in the future.

Speakers: Mark French, General Manager & SVP, NBC Everywhere; Scott Levine, VP & General Manager, AOL Video and Winamp

3:10-4:30 pm – Successful Agency Case Studies

Six notable agencies share campaign and client experiences, as well as what it takes to win as a modern communications company today.

Speakers: Representatives from Arnold Worldwide, August, Lang & Husak, GMMB, LM&O Advertising, MDB Communications and Qorvis Communications

8:15 am – Registration opens at National Geographic

8:45-8:50 am – Welcome from President-Elect of AAF

Speaker: James Edmund Datri, President-Elect, AAF

10:00-11:00 am – Social Networking: Come A Little Closer

Jargon like widget, blog, mashup, API and “consumer-generated-anything” irresistibly slip off the tongues of media hacks and internet junkies like promises from a politician.  How do marketers and advertisers leverage social media without falling back on clichés?  Is control of the message an illusion in a world where the influencers (and your customers) are their own publishers connected to one another in a digital network?  Join this lively panel to discuss authentic and effective use of social media and learn about the newest tools available to marketers with industry leaders from Facebook, LinkedIn and MySpace.

Moderator: Tim Ruder

Speakers: Jason Oberfest, VP, Business Development, MySpace; Dale Durrett, Eastern Regional Sales Manager, LinkedIn; Tim Kendall, Director of Monetization, Facebook

National Geographic
1145 17th Street, NW
Washington, DC 20036

1:10-2:00 pm – A Prime Crisis for Marketers

There are two poles of opinion on the prime crisis. Some economists see it as a “hundred-year flood”—a rare and devastating event that will completely change everything. Others view it as just another trough in the cycle of ups and downs that all markets go through; some people get lucky on the ups, and others get unlucky on the downs. At the very least, it looks like this is going to be a deep trough.

Globalization means that the effects of the bust are felt far beyond its epicenter in the U.S. subprime market. Some of the world’s biggest names in banking, such as Switzerland’s UBS, have taken a big hit. The entire economy of Iceland, which depended heavily on international investors, is in such dire straits that The New Yorker financial columnist James Surowiecki recently wrote that it could “become the ‘first national casualty’ of the ongoing credit crunch.”

On a personal level, all around the world, some of the most profound effects will be felt at the beginning and end of adulthood.

What does the prime crisis mean for marketers?

Speaker: Marian Salzman, CMO, Porter Novelli

3:10-4:00 pm – Brainstorming Outside Your Brain: Generating Bigger Campaign Ideas

Winning campaigns all start with a great idea. Need to give your idea generation a shot in the arm? During this session, Mark will give you simple tools you can apply to yourself and your agency/business to get more creativity out of your brainstorming. Learn what blocks creativity in most brainstorming meetings and how to turn those sessions into ones that flow with bigger ideas.

Speaker: Mark Levy, Founder, Levy Innovation, LLC

5:00-6:15 pm – ADprentice: The Pitch Off

Local media entities pitch their media plans and ideas to compete against each other in the first annual Advertising Week DC ADprentice. Broadcast, cable, radio and internet media teams all vie for the grand prize. Contestants are judged on style, presentation, and lastly- substance. Who knew media people could be so creative?

Ringmaster/Moderator: Stuart Elliott, Advertising Columnist, New York Times

Judges: Tammy Darvish, CEO, DARCARS; Chuck Husak, Principal/Creative Director, August Lang & Husak; Howard Bomstein, CEO, The Bomstein Agency; Cary Hatch, President/CEO, MDB Communications

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