Schedule
Monday, September 19
Time: 6:00 - 8:30 pm
Location: USA TODAY Headquarters
Session Sponsored by: USA TODAY
Domestic Premiere of the winners of the 2011 Cannes Lions International Advertising Festival
Welcome Remarks:
Sherri Anne Green, President, DC Ad Club; Director, Business Development, LM&O Advertising
Karen Riordan, Chair, Advertising Week 2011; President, SmithGifford
Speakers:
Ginny Golden, Creative Director, AKQA
David Hunke, President & Publisher, USA TODAY1
This program includes cocktails and hors d’oeuvres in the Gallery of 2011 Cannes Lions Grand Prix, Gold Press, and Outdoor winners, followed by a screening of the 2011 Cannes Lions Highlight Reel. Hear a Cannes judge discuss the exciting process of reviewing and judging the world's top advertising.
Tuesday, September 20
Time: 12:00 - 1:45 pm
Location: Hotel Monaco
In Partnership With: AMA-DC
Learn More: A Digital Transformation Strategy Gone Stratospheric! Interactive Media at PBS
Speaker:
Jason Seiken, Senior Vice President, PBS Interactive
PBS has transformed itself from a solely broadcast organization to a multi-platform leader that serves Americans through television, mobile TV, the Web, interactive whiteboards in the classroom and more. PBS reaches more than 124 million people through television and more than 20 million people online each month. According to comScore, it’s now the 15th largest online video property, and consumption of video alone on PBS’ web and mobile platforms has increased from 2 million views per month just three years ago to 145 million views per month this past June. In this limited capacity venue, meet Jason Seiken, the ringleader of the digital transformation at PBS, and the founding editor of Washingtonpost.com, as he showcases the accomplishments which have led to the success of PBS’ digital strategy and how it impacts the future of one of the most respected organizations in America.
Time:5:30 – 7:30 pm
Location: AARP Headquarters
In Partnership With: AMA-DC
Mobile at the Core of Your Digital Marketing Strategy
Speaker:
Paul Palmieri, President & Chief Executive Officer, Millennial Media
As the market for smartphones has skyrocketed, marketers have been testing and scaling their use of the mobile medium for nearly four years. Over the past 12 months, something has changed to put mobile in the driver's seat for your digital strategy. This discussion will center around these changes, what makes mobile unique, and the direction the mobile media landscape is headed for the next one to three years. Paul Palmieri, co-founder and CEO of the largest independent mobile advertising platform, Millennial Media, will share his insights, on how mobile is migrating to the center of the digital ad budget. Paul is incredibly frank and data driven, so come prepared with your questions for the Q&A.
Wednesday, September 21
Time: 8:00 - 9:00 am
Location: Marriott Wardman Park, Washingtonian Foyer
Registration & Continental Breakfast
Time: 9:00 - 9:15 am
Location: Marriott Wardman Park, Salon A
Welcome Remarks
Speakers:
Sherri Anne Green, President, DC Ad Club; Director, Business Development, LM&O Advertising
Karen Riordan, Chair, Advertising Week DC 2011; President, SmithGifford
Time: 9:15 - 10:00 am
Location: Marriott Wardman Park, Salon A
Time to 'Unlearn:' How to Get Unshackled from Conventional Marketing Thinking
Speakers:
Bill Borrelle, CEO, mcgarrybowen, NY
Jennifer Zimmerman, Executive Director of Strategy, mcgarrybowen, NY
In our industry's attempt to stay current, think different, and be adaptive, we have all developed a modern set of new world marketing 'best practices' ... a new conventional thinking. Problem is, this new conventional thinking is actually boxing us all in. It’s time to 'unlearn' these new conventions and, in the process, re-learn how the traditions of our industry can unleash the full potential of your brand and your business in 2011 and forward. This keynote presentation will review 10 new conventions to 'unlearn' and corresponding marketing solutions to 'relearn' for brands and businesses that are stuck. Don't be surprised if some of the things you need to learn are things you knew all along yet abandoned for the new world. And in the course of the talk, you will learn more about sources of learning that are right under your nose every day.
Time: 10:00 - 10:45 am
Location: Marriott Wardman Park, Salon A
The A List: ANA, AAF, AMA, AAAA
Speakers:
Nancy Costopulos, CMO, AMA, American Marketing Association
James Edmund Datri, President & CEO, AAF, American Advertising Federation
Nancy Hill, President & CEO, 4As, American Association of Advertising Agencies
Bob Liodice, President & CEO, ANA, Association of National Advertisers
Moderator: Michael Riley, Managing Editor, Bloomberg Government
The heads of the leading communications industry groups (American Advertising Federation, American Marketing Association, American Association of Advertising Agencies, and the Association of National Advertisers) will address the hottest, and most current, topics facing our industry today. Possible topics may include: Privacy, Targeting, Proposed Restrictions on Food Marketing, and more.
Time: 10:00 - 10:45 am
Location: Marriott Wardman Park, Salon B
What’s New in Multicultural Marketing
Speakers:
Victor Parada, Vice President, Advertising Sales, Discovery Networks U.S. Hispanic Group
Tasha Boone, Assistant to the Associate Director for Communications, U.S. Census Bureau
Moderator:
Pablo Izquierdo, Senior Vice President, Elevación, Ltd.
This panel will examine the latest trends and innovations in multicultural markets. The discussion will address the convergence of multicultural markets with the general market, new media advertising tactics for reaching multicultural markets, and new ways that multicultural demographics are being segmented and targeted.
Time: 10:45 - 11:00 am
Break
Time: 11:00 - 11:45 am
Location: Marriott Wardman Park, Salon A
The Times Talks
Speaker:
Denise Warren, Senior Vice President & Chief Advertising Officer, The New York Times Media Group; General Manager, NYTimes.com
The New York Times continues to tell stories in a dynamic and meaningful way, seamlessly across multiple platforms to engage, enlighten and entertain. Join Denise Warren, the General Manager of NYTimes.com and Chief Advertising Officer of the NYTMG, as she shares insights and trends in the multiplatform media landscape and outlines how The Times is igniting innovation throughout the organization.
Time: 11:00 - 11:45 am
Location: Marriott Wardman Park, Salon B
Is Your Brand Anti-Social? How Social Marketing Got Off on the Wrong Foot and How to Change the Conversation
Speaker:
Patrick Albano, Executive Director of Social, Mobile and Innovation Sales, Yahoo!
The traditional branding model is being challenged. We’re faced with an ever evolving digital landscape that has evolved beyond a Like button and a Fan page. The next new brand experience will happen when relevant content is merged with rich social engagement. Brands will come alive through Social Content Experiences that are personal, engaging and shareable. Experiences that connect consumers with their passions, friends, and brands and empower advertisers to participate and extend the conversation with their customers. This will be the key to bringing your brand home.
Time: 11:45 am - 12:00 pm
Transition to Lunch
Time: 12:00 - 1:45 pm
Location: Marriott Wardman Park, Luncheon Room
In Partnership With: The 4A's
Thriving on Change
Speaker:
Joe Grimaldi, Chairman & CEO, Mullen
Joe Grimaldi joined Mullen in December of 1982. Since then, the agency has grown over 1000% and throughout the years has snagged many great clients and won top honors in and out of the industry. Joe is going to share his principles for keeping Mullen fresh, vibrant, and growing.
Silver Medal Award Presentation
2011 Recipient:
Mike August, Principal, August Lang & Husak
With remarks by:
Cary Hatch, CEO, Brand Advocate, MDB Communications, 2004 Silver Medal Award Recipient
Chuck Husak, Principal, Creative Director, August Lang & Husak
Doug Laughlin, Founder & Chairman, LM&O Advertising, 2010 Silver Medal Award Recipient
The DC Ad Club, in collaboration with the American Advertising Federation (AAF), honors one person annually who has made outstanding contributions to advertising and who has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Recipients of the Silver Medal Award are recognized for their contributions to their companies, the general advancement of advertising, and the community and for their creative ability.
Time: 1:45 - 2:00 pm
Transition to Meeting Rooms
Time: 2:00 - 2:45 pm
Location: Marriott Wardman Park, Salon A
Opportunities and Challenges in the Ad Business Today
Speaker:
Miles Nadal, Founder, Chairman & CEO, MDC Partners
Interviewed by:
Jonah Bloom, Executive Director, Content Strategy, Kirshenbaum Bond Senecal & Partners
What's on the mind of a marketing thought leader? Miles S. Nadal, Chairman & CEO of MDC Partners talks with former Advertising Age editor Jonah Bloom about the biggest challenges and opportunities in the ad business today, and shares his views on everything from talent to agency compensation and the increasing application of technology in marketing.
Time: 2:00 - 2:45 pm
Location: Marriott Wardman Park, Salon B
In Defense of Thinking [in a World Fetishizing Doing]
Speaker:
Alan Snitow, Managing Partner, Director of Strategy and Innovation, Gotham
American society at large, and the advertising community in particular, has steadily – and eagerly – moved to embrace an ethos of doing, making, and creating. Has an unintended cost been a loss of appreciation for smart thinking – and a begrudging of the time and resources such thinking demands? And if so, what can we do about it? Join the debate and find out.
Time: 2:45 - 3:45 pm
Location: Marriott Wardman Park, Salon A
ADprentice
Featured Client:
Jose Andres Think Food Group
Ringmaster:
Stuart Elliott, Advertising Columnist, The New York Times
Competing for Bragging Rights:
Hutzpah Media
Clear Channel Outdoor
WRC NBC Universal
Judges:
Jonathan Goldfuss, Director of Restaurant Marketing, Think Food Group
Mick Sutter, SVP, Creative Director, Arnold DC
Sheila Hayes, Copywriter, Discovery Communications
Media outlets - broadcast, cable, radio, out of home and internet teams- pitch their ideas on how to grow a client’s business. Each will present for 10 minutes and be judged by agency heads and client representatives. Presentations are evaluated on presentation, style, content, originality and audience entertainment. The winning team takes home a tacky trophy and bragging rights. With returning Ringmaster Stuart Elliott at the helm, this session promises to be entertaining and enlightening!
Time: 3:45 - 4:00 pm
Break
Time: 4:00 - 4:45 pm
Location: Marriott Wardman Park, Salon A
Data Drives Digital: The Right Information Can Enhance Your Online Campaign
Speakers:
Raashee Gupta, Director, Interactive, LM&O Advertising
Chris Scoggins, SVP & GM, DLX Platform, DataLogix
Mark Skidmore, Managing Director, Bully Pulpit Interactive
Anne Hunter, Vice President, Advertising Effectiveness Products, comScore
Moderator:
Lynn D’Alessandro, Vice President, Eastern Sales, ValueClick Media
In this session, representatives from across the online marketing world will discuss real-life techniques and strategies for using anonymous consumer data to reach more customers and drive campaign performance. By leveraging your own and 3rd party data, you’ll learn to make more educated decisions on how to reach your audience and get the most out of your marketing budget. Our panel of expertswill discuss tips, tricks and best practices for using data to enhance your online campaigns.
Time: 4:00 - 4:45 pm
Location: Marriott Wardman Park, Salon B
In Partnership With: DC Web Women
The Future of Digital Media
Speakers:
Katie Harbath, Associate Manager for Policy, Facebook
Peter Corbett, CEO, iStrategy Labs
Breeanna Beckham, Marketing Director, Carousel30
Moderator:
Vicky Vadlamani, Sr. Account Executive, OmniStudio, Inc. and Events Director, DC Web Women
A panel of leading-edge media figures will have a lively discussion on how the Internet and other digital media are transforming the traditional media landscape.They will explore how media organizations are adapting to the web, how social media has impacted our clients, and what the future holds. DC Web Women will use Tweet Wall in order to field real-time questions from the audience to drive the discussion.
Time: 4:45 - 5:45 pm
Location: Marriott Wardman Park, Salon A
In Partnership With: The 4A's
CEO Leadership Forum On Diversity
Speakers:
Fran Kelly, Vice Chairman, Arnold
Joe Grimaldi, Chairman & CEO, Mullen
Joe Erwin, President & Co-Founder, Erwin-Penland
Moderator:
Cary Hatch, CEO, Brand Advocate, MDB Communications
Advertising Week DC highlights a multitude of important business issues. In this panel, we give diversity as a business imperative similar attention. Our panelists are agency CEOs who have had success, or are making progress, toward increasing diversity in our industry. They will discuss how they are actively participating in initiatives that will help our industry reflect the communities that we serve. Learn what you can do to join the industry-wide effort to exhibit cultural alignment (internally) with our global marketplace (externally).
Time: 4:45 - 5:45 pm
Location: Marriott Wardman Park, Salon B
The Convergence of Offline and Online Marketing: Creating a Holistic Experience for Your Audience
Speaker:
Joel Arnold, VP, Creative & Client Strategy, TrashTalkFCM
Learn about the current landscape of experiential marketing: What are the trends? What works and what doesn’t work? Our speaker will offer strategies and suggestions for producing unique, consumer engaging experiences. Specifically, he will discuss the importance of layering in the proper mix of social/digital media to enable consumers to share the experiences they create offline with their online social networks, thereby amplifying reach and maximizing brand interactions.
Time: 5:45 - 6:00 pm
Location: Marriott Wardman Park, Salon A
Closing Remarks
Speaker:
Karen Riordan, Chair, Advertising Week DC 2011, and President, SmithGifford
Thursday, September 22
Time: 8:00 - 9:00 am
Location: Marriott Wardman Park, Washingtonian Foyer
Registration & Continental Breakfast
Time: 9:00 - 9:15 am
Location: Marriott Wardman Park, Salon A
Welcome Remarks
Speakers:
Sherri Anne Green, President, DC Ad Club; Director, Business Development, LM&O Advertising
Karen Riordan, Chair, Advertising Week DC 2011; President, SmithGifford
Time: 9:15 -10:00 am
Location: Marriott Wardman Park, Salon A
Through the Social Media Looking Glass
Speaker:
Jon Bond, CEO, Big Fuel Communications, LLC
Traditional processes that long ruled everything from marketing to content consumption have been turned upside down through socia media.
Time: 9:15 -10:00 am
Location: Marriott Wardman Park, Salon B
Why Management Teams Kill New Business: The Eight Barriers
Speaker:
Brent Hodgins, Managing Partner, Mirren Business Development
Our speaker will take a frank and provocative look at the key mistakes that continue to hurt the effectiveness of agency new business. From cultures with no accountability, to not understanding what clients really need, to lack of innovative service offerings... expect a lively, well-informed and constructive perspective that will hit at the core of your agency's business.
Time: 10:00 - 10:45 am
Location: Marriott Wardman Park, Salon A
What's New in Mobile?
Speakers:
Elliott Nix, Senior Account Executive, Google Mobile Ads
Bobby Franklin, Executive Vice President, CTIA-The Wireless Association
Rick Weir, Director, B2B Marketing, Yahoo!
Erik Rogstad, General Manager, AKQA-DC
It's predicted that by next summer more people will access the internet via mobile devices than by computers, yet more than 75% of online advertisers don't have an optimized mobile site. Clearly mobile has become a primary channel for commerce, services and marketing -- which have left agencies and client companies alike scrambling to catch up and get ahead of the mobile curve. This panel will focus on the fastest evolving sector of marketing, as experts from major mobile industry players openly discuss topics such as social/crowd commerce, the digital wallet, dual-screen viewing, mobile-based loyalty programs and location-based marketing.
Time: 10:00 - 10:45 am
Location: Marriott Wardman Park, Salon B
Search Consultant True Confessions: Myths, Mistakes and Must-Dos
Speakers:
Wendy Hagen, President, hagen inc
Lynn Osborne, President, Ad Management Insights
Robert Udowitz, Principal, RFP Associates
Moderator:
Brent Hodgins, Managing Partner, Mirren Business Development
Whether you’re competing for--or looking for--an agency of record engagement, find out about what’s essential, what works, and what pitfalls to avoid when investing time and energy into an agency search. Three agency search consultants who’ve seen the good, the bad, and the ugly in advertising and public relations pitches will tell all in a no-holds-barred discussion.
Time: 10:45 - 11:00 am
Break
Time: 11:00 - 11:45 am
Location: Marriott Wardman Park, Salon A
Digi-Barbarians at the Gate? The Cultural and Creative Response of Agencies to All These New People
Speakers:
Kip Voytek, SVP, Director of Digital Innovation (and Executive Director, Digital Works Institute, MDC Partners
Marty Cooke, Chief Creative Officer, Rapp US
Moderator:
Lance Wain, Managing Director, Grafik
Every agency and client is doing it in one form or another - bringing in new digital people to be effective on the web, mobile, tablets, consoles, and whatever else we can make out of silicon chips. These digiGoths are disrupting everything: how we brainstorm, define our goals, decorate our offices, and earn our paychecks. Change is good, but . . . This moderated discussion will look at the tensions, challenges, and mayhem these digitals are creating and try to formulate a healthy response.
Time: 11:00 - 11:45 am
Location: Marriott Wardman Park, Salon B
In Partnership With: PRSA-National Capital Chapter
What Can Advertising Learn From Public Relations When It Comes To Social Media
Speakers:
Steve Radick, Lead Associate, Booz Allen Hamilton
John Cangany, Vice President, Social Media, APCO Online
Karen Untereker, Vice President, Digital Strategy, Ogilvy 360 Digital Influence
Moderator:
Robert Udowitz, Principal, RFP Associates and Board Member of PRSA-NCC
Since the dawn of social media, the public relations industry has had inherent advantages over advertising because of its roots in open, two-way communication. Social media created a new plate of opportunities for the PR industry at a time when traditional media was turning inside out. Twitter, Facebook, Google+, YouTube and others are all natural extensions to PR's roster for building reputation, communicating with stakeholders, preparing/responding to crisis, and promoting social responsibility. Panel members will discuss their company's approach to social media and use successful client examples to demonstrate how time-tested public relations principles are used to build the client brand in a social environment.
Time: 11:45 am - 12:00 pm
Transition to Lunch
Time: 12:00 - 1:45 pm
Location: Marriott Wardman Park, Luncheon Room
Session Sponsored by: Google
Luncheon Panel: Political Roundtable
Panelists:
Mark Murray,Deputy Political Director, NBC News
Chuck Todd, NBC News Chief White House Correspondent; NBC News Political Director; Host of The Daily Rundown; Contributing Editor, Meet the Press
Time: 1:45 - 2:00 pm
Transition to Meeting Rooms
Time: 2:00 - 3:00 pm
Location: Marriott Wardman Park, Salon A
The Acceleration of Everything
Speaker:
Jerry Canning, Industry Director, Financial Services, Google
Just two years ago, how many of us Tweeted? How many of us had an Android or iPhone? How many had a Facebook page? Things are changing faster than ever. The pace is stunning and so is the scale: the number of internet users, the number of mobile subscribers, the sheer amount of digital information is exploding. How to keep pace?
We are in the midst of a revolutionary time where magic is happening every day. The "Acceleration of Everything" is spurring huge changes in the way consumers access and consume information. This presentation will provide perspective on google's perspective on the digital space, where it is headed and how it impacts consumers and your businesses.
After the presentation Jerry Canning will be joined by Steve Carter, Director of Media & Brand Adertising at Capital One, who will share a marketer's perspective on how Capital One is handling this pace of change.
Time: 2:00 - 3:00 pm
Location: Marriott Wardman Park, Salon B
Out of Home: At the Point of Swarm
Speaker:
Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America
The out of home advertising industry has evolved into a highly effective and nimble media segment with the introduction of innovative technologies and media options that reach busy consumers with targeted impressions. The session will explore the newly launched out of home audience measurement systems, advancements in digital formats, how the medium can extend a social media strategy, and how the out of home industry is addressing environmental stewardship, among other intriguing and current topics.
Time: 3:00 - 3:45 pm
Location: Marriott Wardman Park, Salon A
The Future of Social... Where Will We Go Next?
Speakers:
Rich LaBarca, VP Advertising Products, Clearspring Technologies Inc.
Eric Ludwig, Senior Director of Online Marketing, Rosetta Stone
Brian Gluckman, VP, Public Affairs, Glover Park Group
Moderator:
Anthony Pappas, President, Pappas Group
Our panel of multidisciplinary experts will discuss and debate what the future looks like and if are we currently living it. Is there still room to grow? How will technology platforms evolve? What brands are at the forefront? And how can you prepare and plan for the future of social?
Time: 3:00 - 3:45 pm
Location: Marriott Wardman Park, Salon B
Creative Young Guns
Speakers:
Hollie Ontrop, Copywriter, SmithGifford
Bill Starkey, Creative Director, Red Tettemer + Partners
Zack Bryant, Strategist, Journey Group
Moderator:
Chuck Husak, Creative Director, August Lang & Husak
This panel of standout young creatives will discuss the perception of today’s advertising industry: Is advertising an important enough profession? Is the profession given enough credit for its influence on American culture? They’ll also talk about the evolution of their individual career paths, the work that inspires them, and what they would do if given the chance to start all over again.
Time: 3:45 - 4:00 pm
Break
Time: 4:00 - 4:45 pm
Location: Marriott Wardman Park, Salon A
Social Media: How Technology Caught the Campfire (Why Established Brands Like HBR are Finding New Life Through Facebook and Twitter)
Speaker:
Eric Hellweg, Editor, www.hbr.org, Harvard Business Review
In this session, Eric Hellweg, a pioneering journalist of the new economy, will discuss the transformative impact of social media on established brands including the 92-year-old Harvard Business Review, whose web site he edits. Hellweg will spotlight how major consumer marketers, such as Best Buy, have harnessed the power of Facebook to great effect, and he will discuss social media’s usefulness to business-to-business marketers, such as UPS.
Time: 4:00 - 4:45 pm
Location: Marriott Wardman Park, Salon B
In Partnership With: Ad 2 DC
Portfolio Review
Reviewers:
Mike Gardner, Principal, ThinkingHire
Ash Kara, Recruiter, AKQA
Jon Lee, Senior Copywriter, AKQA
Hollie Ontrop, Copywriter, SmithGifford
Jim Lansbury, Creative Director, RP3Agency
Want to learn how to better position yourself in today's ultra-competitive job market? Join Ad 2 DC for their second Resume and Portfolio Review. Recruiters and Agency/Marketing executives from notable companies will provide one-on-one feedback on your resume or portfolio. Attend this session and get the information you need to get noticed.
Time: 4:45 - 5:00 pm
Location: Marriott Wardman Park, Salon A
Closing Remarks
Speaker:
Karen Riordan, Chair, Advertising Week DC 2011, and President, SmithGifford
Time: 5:30 - 7:30 pm
Location: Veritas Wine Bar
ADWKDC Wrap Party
Hosted by: Ad 2 DC
Sponsored by: LM&O Advertising
For DC Ad Club/Ad 2 DC members only. Space is limited. Tickets will be available onsite, at no charge, with preference given to DC Ad Club/Ad 2 DC members who purchase an All Access, Two-Day, or One-Day pass. Check at registration for ticket availability. Event includes open wine bar and light appetizers.
Time: 6:00 - 9:30 pm
Location: National Press Club
43rd Annual Thoth Awards Gala
Presented by: PRSA-NCC
Event is not included in Advertising Week DC ticketing. Click here for more information and to register.
The Washington area's movers and shakers of the PR community come together to celebrate the tremendous value that public relations brings to the business world. Named for the Egyptian god of communications, the Thoth Awards recognize the premier public relations programs in the Washington, DC metropolitan area. The National Capital Chapter of the Public Relations Society of America sponsors the Thoth (pronounced “Tot”) competition to recognize outstanding achievement in public relations and encourage continued excellence in the field. For more information and to register, visit www.prsa-ncc.org/thoth_awards. DC Ad Club members can register to attend at the member rate.
Association Partners
