Press Room

9.26.11 Market like a pro
Association Bisnow covers mcgarrybowen's "Time to 'Unlearn'" presentation.Click here for the article.

9.26.11 Big businesses still shying away from daily deals
Online daily deals have fast become a viable marketing tool thanks to the popularity of LivingSocial and Groupon, but few well-heeled merchants are embracing the format, according to attendees of last week’s annual Advertising Week DC conference.Click here to read Danielle Douglas' covergae of Advertising Week DC.

9.23.11 Too Many Domains?
Leaders of four major advertising associations spoke out against a change that will open up the internet to an unlimited number of new domains during this week's Ad Week DC conference.Click here for coverage of our A List panel.

9.23.11 ADWKDC 2011: The Importance of Listening
"This whole week provided me with knowledge and networking conveniently located all in one place." Anna Steely discusses her Advertising Week DC experience. Click here for the full story.

9.22.11 Lessons from ADWKDC Day Two: Not Just Advertising but Forward Thinking
Anna Steely learned how to help your brand succeed, why your brand is succeeding in today’s economy, and how to further your success in the future--all in one day at Advertising Week DC. Click here for the full story.

9.22.11 ADWKDC 2011: CEO Leadership Forum on Diversity
In a session coordinated by the 4A's, top CEOs shared the work that they are doing to advance diversity in the industry.Click here for the full story.

9.21.11 “What’s New in Multicultural Marketing?” Focus of ADWKDC Session
This session addressed the growth of multicultural markets and acculturation.Click here for the full story.

9.21.11 Advertising Can be a "Truly Noble Profession" Says August
Mike August, principal at August Lang & Husak, received the Silver Medal Award at a luncheon held duing Advertising Week DC.Click here for the full article.

9.21.11 Grimaldi Tells ADWKDC Lunch of Eight Principles to Grow a Business During Times of Change
Capitol Communicator coverage of Advertising Week DC's Wednesday lunch.

9.21.11 ADWKDC 2011 Kicks Off with Mobile Mania
Mobile is media, mobile is real, mobile is up and coming.Click here for the full story..

9.19.11 Advertising Week Hits DC
The Examiner covers our event and talks about the ad industry in DC.

9.19.11 Capital Business Says Advertising Week DC is "What to Watch"
Click here for the complete writeup.

9.1.11 Mayor Vincent Gray Proclaims Advertising Week DC
Click here to view the official mayoral proclamation declaring September 19-23 as Advertising Week in Washington, DC.

8.26.11 Eighth Advertising Week DC Continues To Draw Top Advertising, Marketing And Communications Talent To Advance Careers And Celebrate Brand Leaders
During September 19-23, the DC Ad Club will host its annual educational and networking forum for the area’s advertising, marketing and communications professionals in Washington DC. Advertising Week DC, which began in 2004, brings nationally-recognized marketing talent to share industry trends, insights and experiences and to discuss best practices in the rapidly changing industry of marketing communications. Click here to read the full press release.

 

8.24.11 "140 Characters" :10 Broadcast

 

8.24.11 "Viral" :10 Broadcast

 

8.24.11 "TV Commercials Dead?" :10 Broadcast

 

8.24.11 "Target Audience" :10 Broadcast

 

8.24.11 "TV Ads/Online Ads" :10 Broadcast

 

9.27.10 Advertising Market Bounces Back, But Not to Pre-Recessionary Levels, by Danielle Douglas, The Washington Post If the sellout crowd at last week's opening session for Advertising Week D.C. is any indication of the state of the local industry, then things are looking up. The weeklong event drew a steady influx of local marketing, advertising and other media professionals trying to stay apprised of the latest shifts and trends in the industry. And what better time, given the recent jump in ad spending. Click here for the full article.

9.24.10 Google Outlines Mobile Trends at Advertising Week DC, by Eric Shutt, The Huffington Post Google Mobile Ads' Senior Account Executive Elliott Nix presented Google's latest findings in mobile search trends this week at Advertising Week DC. As the world leader in search display and mobile video, Google was eager to share data on mobile search, location-based marketing, and mobile video -- which is promising for both businesses and Google services like Maps, Ads, and YouTube. Click here for the full article.

9.23.10 ADWKDC Wraps Up Day Three with Conversations About…Conversations, Capitol Communicator As a social media marketer, I understand the nature of the web. I understand how to communicate with people with different tools, what information they want to receive across different platforms, and how to encourage valuable conversations. Conversing isn’t unique to online advertising, but online advertising is rapidly changing the way we converse with each other, and our favorite brands. How do we begin to adapt the way we have conversations? Click here for the full article.

9.23.10 Everything You Want to Know About Politics, Association & Non-Profit Bisnow If the midterm elections seem as confusing as the finale of Lost, stay calm. The political insiders at DC Ad Club's Advertising Week tell us who's likely to win, by how much, and what it all means. Plus, the big question about Sarah Palin: Will she admit she was the smoke monster on Lost? Oh, and will she run for president? Click here for the full article.

9.23.10 ADWKDC Attracts Almost 5,000 Session Attendees, Capitol Communicator Almost 5,000 "session attendees" participated in this week’s Advertising Week DC - session attendees are people who signed up for one or more sessions. Two sessions sold out – one at Google and the other was the presentation of the Ad Club’s Silver Medal Award. According to Cary Hatch, chairman of ADWKDC 2010, Advertising Week DC was a “week-long buffet” that ran the gamut from an NBC News panel for political junkies to the domestic premiere of the winners of the 2010 the Cannes Lions International Advertising Festival, held at USA TODAY. Click here for the full article.

9.22.10 Market Like Mad Men, Association & Non-Profit Bisnow Yesterday, we joined some modern day Mad Men (and women) for DC Ad Club's Advertising Week. Little did we know that DC has the largest concentration of advertising, marketing, and PR professionals in the country. (Sorry, New York!) They proved you don't have to drink like Don Draper to create a successful marketing campaign. Click here for the full article.

9.22.10 Laughlin Presented Silver Medal Award During ADWKDC, Capitol Communicator
The DC Ad Club, in collaboration with the American Advertising Federation (AAF), presented its prestigious Silver Medal Award at a sold-out Wednesday luncheon during Advertising Week 2010 to Doug Laughlin, founder and chairman of LM&O Advertising. The distinction recognizes Laughlin’s contributions both as the leader of DC’s largest independent agency and as a pioneer in military recruitment advertising. It also reflects his commitment to creative excellence, community service and high professional standards. Click here for the full article.

9.21.10 Storytelling at the Heart of ADWKDC Day Two, Capitol Communicator I'm a big fan of incorporating interactive elements into presentations when used properly. Today's use of best interactivity goes to Diane Hessan, pictured above and president & CEO of Communispace, for her use of a movie clip from "Big.” In the clip, Josh Baskin as played by Tom Hanks (a child in a grownups body who works for a toy company) is shown playing with a toy building that turns into a robot. His boss attempts to sell the toy to the executives by listing stats, referring to increase in revenues, and using big industry words. Josh simply replies, "I don't get it." Click here for the full article.

9.20.10 ADWKDC Launches with Google DC Talks: 10 Things You Don't Know About Online Advertising

 

9.9.10 "Vlad Week" Viral Promo

 

9.9.10 "Dad Week" Viral Promo

 

9.3.10 Advertising Week DC Proclamation Washington, DC Mayor Adrian Fenty has declared September 20‐24, 2010 as Advertising Week. Click here to see the official proclamation.

 

8.20.10 "Plaid Week" Viral Promo

 

 

8.23.10 7th Advertising Week DC Continues to Draw Top Advertising, Marketing and Communications Talent to Advance Careers and Celebrate Brand Leaders During September 20‐24, the DC Ad Club will host its annual networking and educational forum for the area’s advertising, marketing and communications professionals. Advertising Week DC, which began in 2004, brings nationally‐recognized marketing talent to the region to share industry trends, insights and experiences and to discuss best practices in the rapidly changing industry of marketing communications. Washington, DC is a major hub for advertising and communications professionals at world‐class firms and agencies. Per capita, the greater Washington, DC area has the most advertising and marketing professionals, more than Boston, Chicago, Los Angeles, New York or San Francisco. In fact, according to research from the latest edition of The Economic Impact of Advertising Expenditures in the United States, advertising contributes nearly 20 percent to the Washington, DC area economy. Click here to read the full release.

8.18.10 Advertising Week DC TV Spot

 

8.12.10 Doug Laughlin to Receive Silver Medal Award
The DC Ad Club will bestow the prestigious Silver Medal Award to Doug Laughlin, Founder and Chairman of LM&O Advertising. The distinction recognizes Laughlin’s contributions both as the leader of Washington’s largest independent agency and as a pioneer in military recruitment advertising. It also reflects his commitment to creative excellence, community service and high professional standards. The Silver Medal Award will be presented to Laughlin at a luncheon held during Advertising Week DC on Wednesday, September 22, 2010, at the Renaissance Mayflower Hotel, 1127 Connecticut Avenue, NW, Washington, DC. Click here to read the full release.

Highlights of Advertising Week DC 2009

 

Media inquiries contact:
Karen Riordan, 2011 Advertising Week DC Chairman: 703-532-5992 or karen@smithgifford.com
Carol Montoya, DC Ad Club Executive Director: 703-683-5954 or carol@dcadclub.com