FAQs
• Who organizes Advertising Week DC?
• What is Advertising Week DC?
• When is Advertising Week DC?
• Why was Advertising Week DC created?
• Got any big names?
• How do I register?
• About the DC Marcomm Community
Who Organizes Advertising Week DC?
Business leaders from the Greater Washington marketing, media and advertising industry, supported by the Advertising Club of Metropolitan Washington, oversee a week dedicated to showcasing the creativity and magic of DC’s communications industry and its role in “Making Big Things Happen.”
The region’s largest* and most diverse gathering of advertising, marketing, public relations and media leaders! Now in its fifth year, Advertising Week DC celebrates the best of the marketing, media and advertising community with a week of networking, professional development and education. The week is a mix of fee-based, VIP, and invitation only events.
*The 2008 Advertising Week DC session registrants topped 4,789.
When is Advertising Week DC 2009?
Monday, September 14 thru Friday, September 18, 2009
Why was Advertising Week DC created?
To galvanize the industry and advance the notion that Washington DC is indeed the “Capital of Making Big Things Happen”! Metropolitan Washington, DC hosts the greatest concentration of power and influence on the planet. Some of the region’s smartest people work as communications professionals—for advertising and public relations firms, government agencies, corporations and media companies. Every day these talented and innovative professionals launch new strategies, messages, programs and campaigns—crafted to connect with DC’s own highly informed audience and with specific audiences around the country and around the world.
You bet! It’s a big event with major league speakers. Advertising Week 2008 speakers included:
- Steve Forbes, President/CEO, Forbes
- Jim Donald, Former CEO, Starbucks
- Tim Ellis, VP, Marketing, Volkswagen
- Chris Matthews, Hardball Host, MSNBC
- Nancy Hill, President/CEO, AAAA
- Robert Wong, Executive Creative Director, Google
- Kathleen Matthews, EVP Global Communications, Marriott
- James Surowiecki, Journalist, The New Yorker
- Mark French, SVP/General Manager, NBC-Universal
- Scott Levine, VP, Platform A, AOL
- Tom Arrix, VP Sales, Facebook
- Marian Salzman, CMO, Porter Novelli
- Tim Kenyon, Sr. Market Analyst, GfK Roper
- Stuart Elliott, Advertising Columnist, New York Times
Advertising Week 2009 will be even bigger!
How do I register?
Easy. Once the schedule is up just click on the best selection of days and events for you!
• The Greater Washington Initiative conducted a 2007 study that found the DC marketing communication workforce has grown four times faster than the national average.
• Today, there are nearly 36,000 commercial advertising and marketing professionals in Greater Washington. By 2014, the region is expected to have more than 39,000 advertising and marketing knowledge workers.
• Per capita, the Greater Washington area has the most advertising and marketing professionals—higher even than San Francisco, New York, Los Angeles, Boston, and Chicago.
