Moving Beyond Pizza and Pool Tables to Create an Innovative Culture
Allen & Gerritsen’s new Boston office is a very cool place; it has all the extra trappings you’d expect to find at a progressive, creative ad agency… But while the workspace is an important factor in attracting talent in today’s competitive workplace environment, in reality, it’s merely just the beginning. Andrew looks at things a little differently than the average chief executive. He views the business through the eyes of his multi-generational workforce and has created an environment – both physical and intellectual – that sparks their curiosity to find “what’s next.” This thoughtful approach is clearly working, as AdAge recently named Allen & Gerritsen the #1 best place to work in marketing and media for the second consecutive year. Andrew will expand on the innovative ways in which Allen & Gerritsen has achieved such an inviting corporate culture - and how he competes to attract and retain top talent. It isn’t as complicated as you may think.
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