You attend, therefore you are.
Take our smartest, most savvy communications professionals. Add their peers from across the country. Focus on the latest trends and technologies. Mix heartily and often. The result: one awesome event that you can attend in its entirety, or sample a la carte.
More options, new pricing. Pick an affordable workshop and a networking luncheon. Or get an all access pass and see nearly everything. This year, you, and all your staff, have choices like never before. Which means you can be changed forever for as little as $30 if you’re already an Ad Club DC member (so join already!)
From the 2012 chairman:
Welcome to our journey.
Nine years ago, Cary Hatch of MDB Communications saw something good happening in New York—an intense and informative gathering specifically for the local marketing and advertising community. She immediately recognized that the DC community had similar resources and the same need. With energy and enthusiasm, contacts and willpower, the first ADWKDC was born. Over the years, Sherri Green, Rob Whittle, Ken Umansky, Michael Jack and Karen Riordan, added their signatures to the event. I thank all of them for providing the foundation for this year’s ADWKDC.
ADWKDC brings our community together. To create, learn, discuss, network, and communicate. The volunteers that work to make the event happen become family instead of competitors, and learn from each other.
This year’s steering committee gave themselves the mandate to increase participation from our younger professionals and encourage them to create work that will bring national attention to the DC market. In order to get these young guns to pay attention, we needed a slick promotional strategy grounded in social media. The inspiration for the campaign and the tactics came from Droga5’s Jay Z/Bing campaign, and an encyclopedia of yoga. (Really!) From there, the beautiful and creative AWE campaign was born, with the inspired social media Groundswell effort (if you don’t know about it yet, you will soon.)
The result was a different kind of campaign to herald ADWKDC and encourage participation from folks who had never attended the event before. So, welcome to your own journey into AWE. The DC Ad Club is so pleased that you have made it here to the ADWKDC website. Wander around! It’s full of awesome stuff! Come back, as there will be lots of new content for you to see day by day. A Groundswell of Awe. Check it out. It’s yours.
Teddi Alyce Segal,
The Washington Plaza Hotel
10 Thomas Circle NW
Washington, D.C. 20005
2012 Steering Committee
Teddi Alyce SegalGrafik
Teddi Alyce Segal has been responsible for business development and marketing efforts as well as all public relations and social media on behalf of Grafik since October of 2008. The public "face" of the agency, she is often out and about, at different events, meeting new people, making presentations and finding new and different ways to introduce Grafik to the community. She looks to create new and interesting strategic partnerships with vendors, other agencies and service providers. Her service on the board of the American Marketing Association proved to be a tremendously valuable asset to launch her into the center of the marketing and advertising scene in DC in a relatively short period of time. She is now well known around town for her well-attended and well-executed networking events produced during her tenure on the AMADC board.
Currently, she is the Chairman of Advertising Week DC 2012. and a Board member of the DC Ad Club.
Prior to coming to DC, Teddi worked with several agencies in Miami including Zimmerman and HDC, and had a career before the agency business in the fabulous nightlife industry.
Aaron GuitermanDDC Advocacy
As DDC Advocacy¹s Vice President of Interactive Strategy, Aaron Guiterman provides research-driven interactive marketing campaigns, uniquely capable of micro-targeting advocates for optimal results. From strategic development through execution, Aaron provides DDC Advocacy¹s diverse client base key with actionable insights from both quantitative and qualitative data to determine the most effective pathways to connect with our clients¹ key audiences. Prior to joining DDC Advocacy, Aaron worked at the Glover Park Group (GPG). At GPG, he conducted all facets of strategic planning, brand repositioning, media planning, and creative development for corporations, associations, and non-profits facing onerous government regulation, image issues, and anti-trust battles. Aaron spent the first half of his career in New York working on Madison Avenue at McCann-Erickson, Young & Rubicam, and other industry-leading firms. Aaron received his B.A. in English from Union College, Schenectady, New
Allison MatayaPappas Group
Allison Mataya is always working to attract and develop relationships with clients interested in a true strategic partnership. While at Pappas Group, she has helped secure new relationships with Rosetta Stone, Hilton Hotels and TLC. While at Arnold Worldwide, she secured business for Amtrak, Choice Hotels, and The Bahamas Ministry of Tourism. Additionally, her professional experience includes managing the Mercedes-Benz business on a regional and corporate level while at Merkley + Partners.
Amanda SheehanComcast Spotlight
Amanda Sheehan has over 28 years of experience in media, advertising and marketing . Currently, she is Local Area Director of Sales for Comcast Spotlight where she directs sales for all of the Maryland offices for Spotlight in the Washington market. Prior to Comcast, she served as VP of Advertising and Marketing for the Washington Examiner. Prior to her years there, Amanda worked in local and national sales management at WUSA, WWPX, and spent five years in sales management at The Washington Post.
Anthony is a creative technologist who heads up the development team at Activ8Social. He has over five years of experience delivering integrated and measurable social media marketing solutions for major brands including Red Bull and United Airlines. A serial entrepreneur who has launched multiple businesses during his young career, he brings a diverse digital background to clients, including strategic consulting experience at IBM. He is excited about the redesign of this year's ADWKDC website and remains confident that the DC marketing and advertising community will be proud of the new look.
Brad NierenbergRedPeg Marketing
Brad Nierenberg has leveraged 24 years of experience in event and experiential marketing to build RedPeg Marketing into a marketing communications powerhouse. As a pioneer in the space, Brad creates proven, successful programs for clients such as Anheuser-Busch, Bacardi, GEICO, Johnson & Johnson, National Guard, Jockey, Chevrolet, and Rosetta Stone. Brad’s leadership skills and marketing insight have positioned RedPeg as a highly-respected, award winning agency with accolades including a yearly ranking in Promo Magazine’s Promo 100, a consistent position in Inc. Magazine’s Inc. 500|5000, multiple Ex Awards from Event Marketer Magazine and Promo Magazine, and a Best Place to Work honor from Washingtonian Magazine. Brad’s professional accomplishments earned him the cover of Fortune Small Business Magazine that named him as a Best Boss. Brad served as the marketing and workplace expert on Washington, DC’s WUSA Channel 9 (CBS) and frequently writes branding columns for outlets such as the Washington Business Journal.
Brandon is the lead designer behind the interactive ADWKDC 2012 experience. He is a professional pixel hustler at Grafik, where he crafts user interfaces and experiences, dabbles in front-end development and is obsessed with responsive design. In his free time, he plays too many video games and is a self-professed whiskey aficionado.
Carol MontoyaDC Ad Club
Carol Montoya, CAE, has been the Executive Director of the DC Ad Club since 2000. Prior to taking over that position, she served as Secretary of the Board of Directors for three years and was an ADDY committee volunteer. Carol is the President of Potomac Management Resources (PMR), an association management and event planning firm in Alexandria, VA. The DC Ad Club was PMR’s first association management client, and Carol has been the primary staff contact for the association since then. During her tenure, the club has been recognized with numerous Club Achievement Awards from its parent organization, the American Advertising Federation. Additionally, Carol is an active volunteer in both industry and civic associations. She is the VP, Finance for the Association for Women in Communications-DC Professional Chapter, and President of the Clermont Elementary School PTA. She is a member of the American Society of Association Executives, Association for Women in Communications, and Association Foundation. In June 2007 she received Hood College’s Outstanding Recent Alumna Award, and in October 2007 she was awarded the Chapter Star award from the Association for Women in Communications.
Cary HatchMDB Communications
With more than 30 years of experience in advertising, marketing and public relations, Cary Hatch has a formidable track record in business and consumer communications, both domestic and international. Her hands-on approach to marketing “accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-growing companies in America. Cary currently serves on the Executive Committee for the Greater Washington Board of Trade and has served on the Board of Directors for the DC Ad Club, which in 2004 bestowed on her its highest honor, the Silver Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two terms as president, and she also received the organization’s first-ever Founder’s Award. She currently serves as the Chair of the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies, on the board of the International Women’s Forum of Washington DC, and the Leadership Committee of the Ad Council.
Cassie ElliotQorvis Communications
Cassie is the Managing Director for Qorvis Communications. With more than 25 years of copywriting experience, Cassie has worked on major brands including United Airlines, Godiva, Nestle, Pfizer and Abbott Laboratories. Elliot specializes in general awareness brand advertising and brand launches, brand development, integrated campaigns, as well as consumer relationship marketing. Her most recent position was VP, creative director at RTCRM (a WPP company). Before that, she worked for 15 years in New York City at a number of multi-national agencies including Saatchi Healthcare, Digitas, Wunderman, Grey, McCann, Ogilvy and Young & Rubicam. Elliott’s client roster includes AT&T, American Express, AstraZeneca, Bristol Myers Squibb, Celebrity Cruise Lines, Coach, Microsoft, Johnson & Johnson, Nestle and Regent Hotels, among others.
Christina is a creative, vertically blessed social media lover with a knack for problem solving. At Activ8Social, she spends her days talking strategy, keeping up with clients, and exercising her right brain in between debating which Instagram filter to use. In her former life, Christina spent her days setting volleyballs at American University and across the pond in the land of Swiss army knives, cheese and yodellers. Outside of the office, you can find Christina relaxing with a beer in hand, planning her next adventure or molding the young volleyball talent in the DC area.
Courtney Rose leads the media team in Google's DC office serving the federal government & associations. Her team works with clients to develop integrated digital media campaigns aimed at public health initiatives, education & outreach efforts, fundraising, and issue awareness. She previously worked with Google's healthcare advertising group in NYC, and prior to that worked in business development at the Advisory Board Company. In addition to her work at Google, Courtney is an adjunct professor at Georgetown University in its Masters of Public Relations and Corporate Communications program.
She holds an M.A. in Communication from the University of North Carolina at Chapel Hill and undergraduate degrees in Communication and Journalism from Wake Forest University. She lives in Washington with her husband and son.
Daisy Robles Johnson
Daisy Robles Johnson is an integrated marketing communications professional with an MBA and more than 15 years of experience in for profit, non-profit and educational organizations. A master multi-tasker, Daisy earned a Graduate Certificate in eMarketing while working full time as a marketing teacher and performing pro-bono work in sponsorship sales and social media. She most recently worked as a marketing contractor at Amtrak where she served as deputy lead on its annual signature event, National Train Day (NTD). In this role, she managed PR, event and advertising agencies as related to the planning and execution of five major events across the country, oversaw the launch of two microsites, and developed social media content for both NTD and the celebrity spokespersons. Daisy is currently enjoying a sabbatical to take care of her new baby daughter.
David G. FarmerEnvironics
David G. Farmer has 25 years of corporate communications and marketing experience with a track record of producing results for domestic and international satellite communications companies serving business, consumer and government clients. Prior to joining Environics as Vice President, Technology/Telecommunications Practice, David was vice president of corporate communications and marketing at SkyTerra Communications (now LightSquared), North America’s leading supplier of mobile satellite communications services, now at the forefront of developing the nation’s first integrated satellite-cellular communications network. During this period, David developed and executed a strategic plan to increase public awareness of SkyTerra that resulted in hundreds of millions of media impressions, domestically and internationally. Previously, David served as vice president of marketing for five years at Telenor Satellite Services and worked for several business areas within COMSAT Corporation. Several of David’s advertising concepts have been published in college textbooks as examples of how to communicate visually. David is actively involved with the Northern Virginia Technology Council and is a Co-Vice Chair of the Social Media Committee for that organization. He is on the Advisory Board for TelecomHub and a member of the steering committee for DC Ad Club’s DC Advertising Week 2012. He is also a member of the Public Relations Society of America, the Society of Satellite Professionals International, the American Marketing Association, and Capital Technology Management Hub.
Debbie KaplanUrban Igloo
It's little wonder Debbie Kaplan ended up at Urban Igloo, where as COO, every day she gets to help people get their starts in new rentals and neighborhoods. Before joining Urban Igloo, she played a key role in getting numerous start ups off the ground, in addition to contributing to the growth of some little companies you've probably never heard of, like MCI, Sprint, and AOL. Debbie serves on the Board of Directors for the DC Ad Club and Clarendon Alliance. She also participates in committees for the Property Management Association and the Northern Virginia Apartment Association.
Eric FrostPlowShare Group
Eric Frost brings a wealth of account management experience, having worked for top-tier advertising agencies in the Washington, DC region. Prior to his current position as Senior Campaign Manager at PlowShare Group, he served as an account executive for branding firm Stokefire Consulting Group and advertising agency Merrick Towle Communications. Throughout his 14-year career, he has worked with clients including Centers for Disease Control and Prevention, US Department of Health and Human Services, US Airways, Marriott International, Federal Aviation Administration, Global One MCI-WorldCom and Beazer Homes. Eric received his BA in Liberal Arts and Sciences from Virginia Tech with concentrations in Psychology, Sociology and Communications.
George draws his inspiration from sources too numerous to list and too obscure to divulge. He’s responsible for a fair amount of what you’re reading on this site. (If you like it, he did it; otherwise someone else did.) Between leading the creative departments at Henry J. Kaufman & Associates, Demaine, Vickers & Associates and RTC Relationship Marketing, and his recent move to Grafik, George spent a decade consulting. He thinks creative directors and herding dogs have a lot in common.
"If the work you're doing doesn't make you a little uncomfortable, then you're probably not pushing yourself." With this underlying thought in mind, Gregg led the creative team that redefined the ADWKDC 2012 experience. He approaches his role as partner and creative director at Grafik, in Alexandria, VA the same way, creating great work for great brands. Lately, he’s been a little uncomfortable about what he’s doing for The National Trust for Historic Preservation, The Cystic Fibrosis Foundation, Honda in America, Anybill, and, of course, this event.
Passion, dedication, and love for design all describe James Wilson. From icons to signage to the web, he has helped set the tone of this year’s ADWKDC. He welcomes all the hustling and hard work because, most important, he’s having fun.
Jay VilarWashington Business Journal
As Account Executive at Washington Business Journal, Jay Vilar has a hand in business development, public relations and project management. His work includes consulting companies on how to grow their business by using print and online advertising, email marketing, and event sponsorships with the Washington Business Journal. He advises companies on best practices for getting editorial coverage and PR in the newspaper. As a leader, Jay works with team members on planning, implementation and completion of department projects and tasks.
Julia McDowellWilliams Whittle
As the Account Supervisor for Williams Whittle, Julia McDowell has been a major force for account planning and execution. With a focus on nonprofit clients, she has served as the Account Supervisor for several major nonprofit accounts including the USO, the American Red Cross, USO of Metropolitan New York and D.C. Choral Arts. Her path to a career in advertising began with the distribution of Washington, D.C.’s “Book of Lists” at a college marketing seminar, which led to an internship at Williams Whittle as well as employment for one of the agency’s clients. Now, with more than 10 years of sales, marketing and advertising experience, Julia has been an invaluable resource for clients and has justly won awards for her work.
Karen Riordan brings 25 years of account management experience to SmithGifford, working at top creative agencies such as Arnold Worldwide, Pagano Schenck & Kay, and Hill Holliday Connors Cosmopulous. In her role as President of SmithGifford, she oversees client relations, marketing strategy, and business development. Over the course of her career, Karen has led iconic brands, including The Bahamas Ministry of Tourism, Staples, Royal Caribbean International, The Hartford Financial Services, Volkswagen, John Hancock, USA Today, Colonial Williamsburg, Blue Cross Blue Shield, and Celebrity Cruises. Ms Riordan is very active in the Washington, DC advertising and communications community. She serves on the DC Ad Club Board as the Immediate Past President, was the Chair of Advertising Week DC 2011, and is a member of the American Advertising Federation (AAF). Riordan was the Sponsorship Chair of the 2012 DC ADDYs awards show, and has served on the AAAA Board of Governors for Mid-Atlantic, and the Ad Council. She serves on the Board of Directors for the Greater Washington Board of Trade, the Board of Directors for Better World Club and the Advisory Board of Artisphere in Arlington, VA.
Lahaina is the Project Manager and Social Media Strategist for ADWKDC, and is Grafik’s Social Media Manager. She has an MS in Journalism with a broadcast concentration from Medill at Northwestern University, so don’t be surprised if you’re suddenly talking into a microphone and gladly answering questions about the event. She likes golf, nice shoes and international relations, which makes sense—you can’t fight a war in nice shoes.
Leslie MacCallum is the Mid-Atlantic account manager for BloombergBusinessweek. She handles all advertising opportunities with the brand, print, digital, events, etc. She has been with BloombergBusinessweek for 7 years, and has lived in the DC area for most of her life. She has an undergraduate degree from UVA and a Masters in Advertising from the University of Texas. When not thinking about ways to bring buyers and sellers together through advertising, she follows DC area sports teams and enjoys traveling.
Louise Salaslms creative+branding+advertising
Although starting as a traditional advertising creative (art director), Louise Salas’ work has included everything from print to television, to unique web content and design, to integrated marketing campaigns, to retail space design, and even a few bumper stickers. Some of this work earned her regional, national and even international awards. After working her way through the ranks to become a senior creative, Louise set her sights on creating a start-up agency, playing the role of Creative Partner. From there, she went on to become a freelance creative / branding consultant and has continued to make small companies and budgets seem much larger than they are.
Mason HarrisHutzpah Media
Mason grew up in New York City, the middle child of European immigrants. Like most of the neighborhood he was raised with a plastic spoon in his mouth and was taught that America is “the land of opportunity” - not “entitlement.” An entrepreneur, author and public speaker, Mason had nothing to do this week so he is once again attending DC Advertising Week. Oh - he also is President of Hutzpah Media, a DC-area based billboard vehicle advertising company. He asks that you please make an effort to call him more frequently with business. Like today.
Mike AugustAugust, Lang & Husak
August, Lang & Husak is an award-winning, DC-area-based, full-service advertising agency. As Management Director for key clients and serving in the lead role for business development, Mike August’s creative and strategic contributions can be seen in campaigns for National Public Radio (NPR), Meat New Zealand, WETA Television (PBS–Washington, DC), Washington Week, the PBS News Hour, the Smithsonian Institution, and the American Academy of Orthopedic Surgeons. Mike joined the DC Ad Club in 1977, and since then has volunteered on numerous committees. He is a charter member of the Executive Committee for Advertising Week DC, and has served on the Steering Committee each year since its inception in 2004. In 2005, August resurrected the DC Ad Club Foundation, an organization dedicated to fostering the education of students pursuing careers in advertising. Mike is a recipient of the DC Ad Club’s Crystal Prism Award, which recognized his long–time dedication and efforts to advance the DC Ad Club. In 2011 he received the coveted Silver Medal Award from the DC Ad Club, in conjunction with The American Advertising Federation (AAF).
If you like the look and feel of ADWKDC 2012, find Mike at the event and high-five him (he likes those), because it’s pretty much his baby. He also likes beer, motorcycles and rebuilding transmissions, facts which will give you the wrong impression. His design aesthetic is to be at once simple and deep, garnering him recognition at the national level.
Mila is short for Milagros, which means "miracle(s)" in Spanish. Could that be why she was tasked with delivering the official guide to the ADWKDC event in record time? Her peers thought she had high-tailed it back to Peru, but in fact she was just locked away in her office, meeting that deadline and feeding her notorious sweet tooth.
Nichole ParoRP3 Agency
Nichole is a recent transplant from Los Angeles, with over a decade of account management and business development experience. Prior to joining RP3, she worked at highly acclaimed agencies on both coasts including David&Goliath in LA and Deutsch NY, and with major global and national brands such as Bacardi, Jamba Juice, Kia Motors, Mattel, Outback Steakhouse and Universal Orlando Resort. A champion for breakthrough creative work, she loves challenging her clients (and creative team) to think big and aim high. She also a "semi-trained chef" and food and wine fanatic, and her husband is in the midst of launching a restaurant on Capitol Hill – which aims to open right around the time ADWKDC does.
Patrick RaffertyRaffertyWeiss Media
Patrick Rafferty has over 21 years of experience as a producer and director of national and regional award winning commercials and public service announcements, videos, webcast recording, and print messaging. In addition to his role as a producer and director at RaffertyWeiss Media, he is responsible for overseeing productions for corporate, government, non-profit and association clients, including American University, The Centers for Disease Control, Discovery Communications, Dominion Power, Georgetown University, Giant Food, Lockheed Martin, The American Red Cross, The Combined Federal Campaign, The Peace Corps, The U.S. Department of Justice, Turner Classic Movies, United Way of America, and others. Prior to co-founding RaffertyWeiss, he owned PR Productions, Inc., a video and film production company that specialized in non-profit fundraising films, corporate image and marketing videos.
Ricki KaplanThe Advertising Council
Ricki Kaplan is a Campaign Manager at The Advertising Council in Washington, DC. In her position as Campaign Manager, she works with non-profit and federal government clients and volunteer ad agencies to guide the strategic and creative development of five national public service communications programs conducted by the Ad Council.
Sherri Anne GreenLM&O Advertising
Sherri Anne Green came to LM&O Advertising 14 years ago from Capitol Hill where she honed her great diplomacy skills as a Legislative Assistant to Congressman Nathan Deal At LM&O, Sherri’s business development efforts have worked to retain (National Guard), grow (AARP Pharmacy Service, National Guard, MOAA) and win (U. S. Coast Guard, BullFrog Sunscreen, Events DC, Chevy Chase Bank, The Fairmont Hotel, Vocelli Pizza) business helping the agency to achieve $153M in annual billings. She has helped to increase sales, change behavior and launch products, and even gain national press coverage. In 2012, Sherri was elected to the Board of Directors for the American Advertising Federation (AAF). In 2009, Sherri was Chairman of Advertising Week DC—the largest gathering of advertising and marketing professionals in the region. Currently President of the DC Ad Club, she has served two terms on the Board of Directors, including heading the Social/Networking Committee, which she developed from the ground up.
Suzy JacobsTHE WEEK
Suzy has been with THE WEEK since early 2011 and is in charge of maintaining and developing business in the New York and Mid-Atlantic regions. She has worked specifically in Washington, DC cultivating relationships with ad agencies, associations, lobbyists and corporate clients. For the previous 10 years, Suzy was the East Coast Business Development and Sales Director for Corporate Board Member and Bank Director Magazines. She worked on building partner relationships with clients such as the New York Stock Exchange, the Nasdaq Stock Market, FTI Consulting, Fulbright & Jaworski, Akin Gump and many of AMLAW 100 law firms. In the late 90’s she worked as the National Advertising Director at TECHcapital magazine, a Washington Post subsidiary and the premier technology publication covering the East Coast market. There she helped build the magazine from a quarterly to a yearly distribution by creating marketing programs to stimulate sales such as added value programs, sales promotions, and affiliations with other groups within the industry.
Trisha excels at calmly handling even the most Byzantine task, breaking it down and laying out a detailed plan that ensures all of it gets done. It’s why her last agency relied on her as Director of Account Services to handle their relationships with countless automotive clients, including brands such as Honda, Toyota, Subaru, Ford, Mazda, Nissan, BMW, Porsche, and many more. Her tenure at a boutique firm allowed her to get involved with all aspects of marketing: creative, account management, vendor relationships and contracts, finance and accounting, media buying, and recruitment. In her past and present positions, Trisha’s peers have relied on her to provide the crisis-solving ability that is crucial to the success of any business.